Objects
Rahman, Syed Mahmudur, Carlson, Jamie, Gudergan, Siegfried P., Wetzels, Martin, Grewal, Dhruv. Elsevier; 2022. Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact.
Rahman, Syed Mahmudur. Measuring customers’ perception of omnichannel retail quality and assessing its impact on customer engagement. 2019.
Carlson, Jamie, Rahman, Syed Mahmudur, Rahman, Mohammad M., Wyllie, Jessica, Voola, Ranjit. Elsevier; 2021. Engaging Gen Y customers in online brand communities: a cross-national assessment.
Aldhamiri, Ali, Carlson, Jamie, Vilches-Montero, Sonia, Rahman, Syed Mahmudur, Gudergan, Siegfried P.. Elsevier; 2024. What drives higher active customer engagement in luxury brands’ social media? Measurement and contingencies.
Rahman, Syed Mahmudur, Carlson, Jamie, Chowdhury, Noman H.. Emerald; 2022. SafeCX: a framework for safe customer experience in omnichannel retailing.
Olivier, Lizette, Carlson, Jamie, Rahman, Syed Mahmudur, Rosenberger III, Philip J.. Sage; 2022. Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model.